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What is the Recipe for Success?

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superstar - admin
398 posts
After we recorded the show last night Keith and I had an interesting conversation. We were trying to pin down what the appeal is of the Aussie Geek Podcast. We were asking ourselves why we never get complaints about the length of the show. The fact that we don't is amazing.

We also have a very loyal community and listener base. Not only that our community have a real ownership of the show and enjoy conversing with each other. It really is unlike many other podcasting listener base.

We asked ourselves what is it about the show that has driven this in the community.

We could not work it out.

We decided that we should ask you guys here on the forum.

So what is it about the show that makes all of it digestible? What specifically do you like about it? Is it the segment format? Is it the involvement of so many others? Is it the fact that it is polished and strives to sound good? Do you like the humor and banter of the hosts?

Tell us because we are buggered if we can work it out.

We love what you are building here and what we are a part of. It is exciting and the podcast now, since the move seems more vibrant and engaged than ever before.

We also thank you that we are asking these questions. They are good questions to be asking.

We are also trying each week to cull the show down to a smaller time frame, we fail each week in dysmal fashion. You guys don't seem to mind.

We would also like to know, would it make a difference if we covered 5 sites or one or two. You want more news and chat? We know you guys like it when we get side tracked and don't want to stifle that with more content and less opportunity. But we don't want to make the show sound rushed and forced either.

We want to have one of the best podcasts out there. We think that we do, be great if the numbers reflected that and we are getting there. But as we grow we are going to need your help to keep the listeners we have and maintain that dedicated listener base and community.

Thanks again and would appreciate any input anyone has.

Solve the mystery: What is the secret recipe of the AGP?
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Host of the Aussie Geek Podcast www.aussiegeekpodcast.com
regular - moderator
67 posts

For as long as Dino's have had ipods and have been listening to the GGP/AGP I've been the one naggin and bitching about the length of the show, But sometimes I find myself surprised that i'm suddenly at the end of the show .. Hmm .. done already ? I ask myself.. then i look at the timer and over 90 minutes have passed. Yet at other times I go like : Come on guyz , we are dragging our feet through the content here. I tried thinking about the issue of show length and what is the perfect length for the show. But I figured out its not about the number of minutes , its about the content. Some shows with a lot of heavy tech content might seem tedious and heavy , yet other LONGER episodes of the AGP, filled with banter and laughs seem to make time fly. So its not about the minutes.. its about the content. If its about personalities and laughs and about the community (and about The Herne and Me) shows can go on forever.. Cause its the soul of the hosts that gives time the wings to fly

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Modesty is reserved for those who are less awesome then me.
regular - member
184 posts

I reckon you'd get complaints if you shortened it. Sometimes I listen all at once, but mostly I listen over a few days which is great. I agree with KW that it's about the content, but also the delivery of it - the three hosts are obviously interested in the conversation and it flows naturally. There's no sense that you're either trying to drag it out to fill up time, or having to skip over things as you don't have time. That's the beauty of a podcast I guess as you're not limited to an exact 30 or 60 minutes.

That said I'd rather more chat and sidetracking rather than news... so 2 sites rather than 5 if you don't have time to do 5 justice. There's always next week, or the blog/forum.

Speaking of which the blog is great. At first I was a bit sceptical when you moved over from TPN, but it's been hugely successful in my opinion - much more dynamic than I was expecting.

It is very well put together and polished, but it's not over-polished if that makes sense. You talk because you have something to talk about, rather than because you like the sound of your own voices, and you're striving to give something interesting and useful to your listeners rather than simply self-aggrandisement. Some podcasts sound too pleased with themselves which is a real turn-off.

I also like that you change your minds over time and are willing to give things a second chance - Dave coming around to Vista for example. You're not blind fanboys/girls for particular products and cover a good range of tech without being too techie.

Congrats guys, keep up the good work!

And of course it's all about the Herne and KW :)

superstar - moderator
251 posts
Yeah! It's all about me! Ok...no it isn't.

I started listening to GGP/AGP pretty early. Originally when I started looking for podcasts I looked for Brits and Aussies. There weren't a lot of Canadian podcasts out there, and the American ones were mostly stupid or straight-laced read from the screen podcasts. I've been traveling and I found Aussies to be very laid back and generally fun people, so I started looking up Aussie podcasts and found TPN. I used to contribute a lot to a UK travel podcast as well, but they started getting a bit silly when serious advertisers started looking at them and suddenly the whole feel of the podcast changed. That podcast has since stopped functioning--I blame it on the demands of the advertisers who wanted a more "serious" podcast.

I listen to AGP because it's amusing most of all, but also because the hosts act like real people, they're not reading from a script, the content is mostly stuff they themselves have come across. If you look at podcasts like Cranky Geeks, sure it's amusing at times, but you can tell it's mostly about the advertisers and the ratings. There isn't a lot of content there that I haven't already read or seen on a bunch of other websites. As for AGP, I like the interaction of the hosts and the tangents they go off on and the fact that they don't care if they muck something up because they're busy laughing. It's like having a conversation with your mates in the pub. It's all good fun, we learn about interesting stuff, Dave is drunk...oops. Ok, Dave isn't always drunk! KD plays the straight man as all good Canadians often do... It's great fun.

It's not all stupid banter. There's a lot of good tech content there in AGP and I enjoy listening to it. Also, the hosts are very approachable... even if they don't keep their blogs up to date. Laughing

-----
A question I always ask myself; Does having advertisers make a podcast worse? It doesn't have to. It depends on the demands of the advertiser and how much the podcaster is willing to give up in order to please the advertiser. If you have to change the whole feel of your show to please an advertiser, is the money worth the loss of the "community?"
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We are the Herne. You will be assimilated.
superstar - admin
398 posts
So KW, am I hearing that it might be best to avoid "heavy" tech subjects and stick to light to medium type content that allows for open discussion and free flowing ideas. Rather than a "rigid" topic that doesn't allow much room to move?

Hope that makes sense.

We are really trying to pin down elements or features of the show that make it appealing. Concentrate on those elements and less on what's not a winner with our audience.
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Host of the Aussie Geek Podcast www.aussiegeekpodcast.com
superstar - moderator
251 posts
@Dave There's nothing wrong with "heavy" tech subjects as long as you put a "fun" swing on them...

I like "heavy" tech subjects explained in a real-world joe-average manner personally. I hate it when geeks get all tech-speak on me and expect me to know what they're talking about. Put it in english, man! (or at least in Aussie slang)
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We are the Herne. You will be assimilated.
regular - moderator
67 posts

@dave , indeed : I mean I dont care about stocks , user stats or hostile takeovers of some website .. And then again, every topic can turn into a burst of laughter as Cait goes of on a swearing tangent about it. She has the sweetest way to say F*** you !

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Modesty is reserved for those who are less awesome then me.
regular - member
111 posts

I started listening to the GGP late last year and immediately was hooked. What I really like is the variety of topics and the fact that it doesn’t get bogged down in one thing. Having it broken into the various segments seems to work well also. Some podcasts with can get caught up going over and over the same thing to the point that you want scream at them.

It’s not overly techy and has lots of info for the average computer/internet user.

You also engage with your listeners, and providing the forum has been a positive move - all adds to the experience.

On the issue of the length of the podcast – I don’t have a problem with it, since I have an almost 2 hour commute every day.

On an aside, I am getting a bit worried by the fact that when I read KnightWise’s comment above, I could actually hear his voice with all the little nuances thrown in (except I didn’t hear the Harley).

Keep up the good work.

Matt

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Beer is the answer
superstar - admin
398 posts
Herne, in my opinion advertising has to be handled very carefully. It is never worth the cost of your community for an advertiser. No way never.

I have always maintained a few things on this front:

  • I have to endorse and support what ever it is I am promoting.
  • They take us as we are
  • I would rather have no advertisers and my community
  • I would rather have 100 awesome loyal listeners than 1000's of sheep
  • The advertising will never drive the show

That's all I can think of right now. But you get the idea.

Big thing for us is that we are not in it for the money at all costs thing. We are having a blast and love building what we have. YES we want to be huge, but only for the love of having a bigger community and the joy of having a voice and someone that will listen.

But then we have day jobs and that not only keeps us human and down to earth but does not mean that making money through what we do is a necessity.
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Host of the Aussie Geek Podcast www.aussiegeekpodcast.com
superstar - moderator
251 posts
@Dave I'm not against a Podcaster making a buck off his product, but if it gets in the way of the show then I'd stop listening. Bumpers at the end or beginning of the show are fine, even a quick 20-30 second "Today's sponser is" in the middle of the show is great, I can tune it out if I want to.
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We are the Herne. You will be assimilated.
superstar - admin
398 posts
Don't worry I am not against it either. Just a fine line is all I am saying.

I would not mind if a few bucks were coming in to pay for the hosting or soemthing like that. Idealy I would love to work part time and podcast the rest. But that is not essential - nice though.
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Host of the Aussie Geek Podcast www.aussiegeekpodcast.com
superstar - member
247 posts

Show notes and audio quality.

I've unsubscribed to a lot of shows b/c they dont have notes.

Oh, and most shows have terrible nails on a chalk board bumpers.

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"we only destroy for the greater good so you can be free to consume more as you should"
superstar - admin
398 posts
I have never really thought about the impact of bumpers - we need to update ours... not that they are bad, just tired. Thanks Eric!
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Host of the Aussie Geek Podcast www.aussiegeekpodcast.com
regular - member
184 posts

Audio quality is actually a big one now I think about it, and you guys get it right. I listen to a certain Cameron Reilley's podcast sometimes and it really gives me the shits when he plays music in the background... just loud enough for you to know it's there, but yet not loud enough for you to hear it properly. He hasn't done it so much recently which is good... and anyway, we shouldn't be beating up TPN I'm sure! ;)

superstar - moderator
251 posts
Cam generally plays music in the background if there's a lot of background hiss or noise from the person he's interviewing. I've noticed that sometimes you get fan noise from people's PCs when they're using Skype. I know my fan is really loud, to me anyway...
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We are the Herne. You will be assimilated.
superstar - member
247 posts

Dave, the bumpers are fine. Whatever you do dont get FM radio shockjock bumpers like 90% of other podcasts. It drives me nuts. Some brilliant shows like SMStextnews had the worse bumpers ever. They changed to video now so it's not really an issue anyore.

Speaking of brilliant. Ryan Block and Peter are back on a new show. Engadget was probably the first show I ever heard but twit.tv and AAS followed soon thereafter.

Anyway. Please dont start screaming or anything.

I will come to Australia put kanetoads in your gastank and install freebsd on all of your PCs.

hahaha

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"we only destroy for the greater good so you can be free to consume more as you should"
regular - member
184 posts

@ Herne - ah, I hadn't thought of that... Music is better than hiss!

regular - moderator
67 posts

@matt88 " On an aside, I am getting a bit worried by the fact that when I read KnightWise’s comment above, I could actually hear his voice with all the little nuances thrown in (except I didn’t hear the Harley)." ... Now I don't know if i should be flattered or scared.

@eric51 : thanx for the comment on the bumpers :) I composed them.. But if people are tired of them I surely wanna make new ones.

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Modesty is reserved for those who are less awesome then me.
superstar - admin
398 posts
Is getting excited OK Eric... I tend to do that a bit, so I am told. But no "radio" bumpers... we podcast not radio... I hate the radio... getting as bad as TV

See thata to me is the big key. Fix the hiss before you start recording! Then you don't have to deal with it in post.

We have the music set to about -17 to -18 dB FYI... The voice is normalised to -1dB - must be the right combo eh Herne? But your right it does take a bit of trial and error.
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Host of the Aussie Geek Podcast www.aussiegeekpodcast.com
novice - member
14 posts

I like the banter between everyone and some of the funniest stuff can be when you drift off topic.
I have 8 hours a day at work to listen to podcasts so im subscribed to about 40 of them which usually fills in the time,so im not too concerned with the length of shows i enjoy listening too.A voluntary subscription of a few dollars a month for extra content or something is better than ruining the podcast with ads.Just my two cents :).

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